PR and communication in the agricultural and food sector
Our activities are distinguished by decision-making based on data analysis
About us
IBIMS GREEN is a brand of the Institute for Internet and Social Media Research, specialising in data analysis and segmentation. Our strengths lie in our skilful sourcing of information, data analysis and interpretation of content and the mood of web users. Our experienced team of analysts and PR and public affairs specialists, deliver dedicated communication services of the highest quality to agricultural and food industry entities. What distinguishes us is not only our professionalism, but also our knowledge of the broadly understood agricultural and food industry and our understanding of the specifics of the communications created for our clients. Our services, always based on reliable and comprehensive web analytics, include:
- support for strategic communication;
- public relations activities;
- protection of image rights;
- crisis management;
- assessing the emotions of web users;
- comprehensive management of social media profiles;
- ad targeting;
- organisation of media events.
IBIMS GREEN’s mission is to provide clients with a comprehensive understanding of the world through innovative internet research services, users’ behaviour analysis and assessing emotions that prevail online. With our broad and multi-sectoral experience, we are able to handle complex and multi-threaded projects, providing the client with full support in every area of online communication.
Our services include:
Web analytics
PR activities
Assessment users emotions
Image protection
Our Offer
We offer a comprehensive range of services, specially tailored to the needs of the agricultural and food sector. We carry out data analysis and media monitoring, use the latest technologies and create communication strategies to support our clients in achieving their goals.
All of our services are based on analytics and are tailored to the individual client’s needs, enabling us to achieve jointly set goals. We operate by providing our clients with an effective and efficient communications service.
Internet analytics
We provide comprehensive web data analysis, as a result of which we help our clients to better understand their market and competitors, as well as the behaviour and preferences of their audience. Our service is unique and it guarantees the highest quality and in-depth understanding of the data. We offer ongoing analysis of content, information and emotions, and continuous monitoring of specific news threads and trends by an experienced team of analysts.
Comprehensive management of social media profiles
We manage social media profiles to increase their reach, effectively address your audience and build an engaged community (responding to comments and engaging in dialogue with audience). We offer the creation and publication of engaging content and the optimisation of social media communication strategies.
Ad targeting
We create precise ad targeting strategies to reach relevant target groups in the agricultural and food industry, increasing campaign effectiveness. We offer audience segmentation based on data analysis and optimisation of advertising campaigns.
Public relations activities
We build a positive brand image and maintain good relations with the media and stakeholders in the agricultural and food industry. We offer to run a press office and distribute content and messages to wide audience as well as very precisely selected stakeholder groups.
Protection of image rights and crisis management
We monitor and respond to content appearing in public spaces, taking care of brand reputation and minimising negative effects. We offer media monitoring with alerts to look for potential threats. We also provide professional support in crisis situations, responding quickly and effectively.
Organisation of media events
We plan and organise media events, engaging the media and the community around a specific topic. We offer to deliver the event and provide full communication, including invitations, publicity, social media and press releases
Examples of our projects
Our activities increase audience awareness, promote key values and information in the industry. Here are some of our past projects:
Educational and promotional campaigns
We develop and create innovative educational and promotional campaigns using a variety of digital channels – from social media to…
Press conferences and industry events
In cooperation with the Polish Press Agency, we organised industry conferences that focused on discussing key issues. Each conference attracted…
StopFoodDisinformation Campaign
Within the framework of a campaign against disinformation in the food sector, we have united the industry in the fight…
